Social media is one great tool you can use to expand the reach of your business and sell products steadily.
However, here are 3 things you must consider when creating social media content for your brand’s platforms.
Have a schedule for your social media content. Unless you are/have a social media manager who is a content machine, have a schedule of the type of content you wish to post at your selected times.
Write like you talk
Conversational writing is key in social media content. This might not be for all of your posts, but it is needful. Break down technical jargon for your audience.
Mind your tone
Your social media content expresses who you are, your brand image and personality.
Ever received an email that you felt was yelling at you? It was probably written in all CAPS with bold underlining and excessive use of exclamation marks.
One way to achieve the right tone is by asking someone else how the post you are about to put out sounds to them.
The place of pictures and videos in your social media content cannot be overemphasized. They attract attention that your text may not have been able to garner.
Even Instagram and Facebook’s algorithm favours videos more than others.
Open-ended questions are always an engagement generator. Plus, you get to covertly do a survey in a non-boring way, right here on social media! 😂
The more you put out social media content, the more you learn what works and what does not.
Practice creating brief content and also creating lengthy content.
Now, you know these 6. C’mon, go build some engagement!
First published on DIYLaw.com