Being CEO is Bae – Until You Realise Your Social Media Page Must Look The Part. 

Welcome to Social Media for Business Owners 101. I have an unconsciously grown love for Kwese TV.  Note,  I have never used their decoder or paytv offering. But if it comes down to choosing between Kwese and another…they have a really good fighting chance.

Not because someone referred them. No.  But because of its owner – Strive Masiyiwa.

I mean,  have you ever read one of his Facebook posts?  Chai.  I was blown away by his honesty, rich experience and knowledge in his posts,  so much that I bought into his brand. Imagine! Read More

Your Business Needs Attractive Social Media Content? Try These.


Social media is one great tool you can use to expand the reach of your business and sell products steadily.


However, here are 3 things you must consider when creating social media content for your brand’s platforms.


Plan


Have a schedule for your social media content. Unless you are/have a social media manager who is a content machine, have a schedule of the type of content you wish to post at your selected times.


Write like you talk


Conversational writing is key in social media content. This might not be for all of your posts, but it is needful. Break down technical jargon for your audience.


Mind your tone


Your social media content expresses who you are, your brand image and personality.

Ever received an email that you felt was yelling at you? It was probably written in all CAPS with bold underlining and excessive use of exclamation marks.

One way to achieve the right tone is by asking someone else how the post you are about to put out sounds to them.

Use Imagery/Videos.


The place of pictures and videos in your social media content cannot be overemphasized. They attract attention that your text may not have been able to garner.

Even Instagram and Facebook’s algorithm favours videos more than others.


For example…


Answer questions

Open-ended questions are always an engagement generator. Plus, you get to covertly do a survey in a non-boring way, right here on social media! 😂


Practice
The more you put out social media content, the more you learn what works and what does not.

Practice creating brief content and also creating lengthy content.


Now, you know these 6. C’mon, go build some engagement!


First published on DIYLaw.com